Child’s Play Charity

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I’m late in mentioning this, but I wanted to put a plug in for Child’s Play. I posted a button to the site in the sidebar a week or so back, but failed to include any information.

I’ll just go right to the source:

Since 2003, gamers have banded together through registered Seattle-based charity, Child’s Play. Over a million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.

We collect no administrative fees or other charges, 100% of all gifts and donations go directly to our partner hospitals, to help make life a little brighter for a sick child.

To me, this is an example of the way in which young, technology literate Americans will be forging our future. Child’s Play was started by the guys behind Penny Arcade, one of the most successful online ventures I can think of. In eight years, the creators went from doing a comic strip on the side to running their own corporation. Penny Arcade gets millions of hits every day, and the Penny Arcade Expo draws tens of thousands of people to the Seattle area each year.

With Child’s Play, they make the power of the Web work for them. Wish lists at (and now DStore as well) are tailored for individual children’s hospitals. You make a purchase from the wish list and select the hospital’s shipping address, and the toy/game/book/whatever is automatically delivered to the hospital. That’s it.

So, what does this have to do with New Mexico? Well, one of the participating hospitals is UNM Children’s Hospital in Albuquerque. You can view the wish list here, and any toys, books or games you purchase will go to help a sick kid right here in the Land of Enchantment.

So far, they’ve raised more than $760,000 this year, and are close to the $2 million mark for the years the charity has been around. Why not contribute?