I use Photoshop to touch up photos: sharpening, contrast and levels. Working on portraits, I know how to whiten teeth and remove blemishes. Yet, while the power of airbrushing photos in the magazine industry has long been known, Photoshop brings things to an entirely new level, as evidenced in this new Dove commercial (click for video):
In 60 seconds we see the transformation — even more pronounced than the old ugly-duckling-to-gorgeous-swan-metaphor — for the model in the sequence is attractive, though ordinary.
Hat tip to Ezra, who has more.
As an aside, I would like to know how they did all that Photoshop work, if only out of curiousity.