I use Photoshop to touch up photos: sharpening, contrast and levels. Working on portraits, I know how to whiten teeth and remove blemishes. Yet, while the power of airbrushing photos in the magazine industry has long been known, Photoshop brings things to an entirely new level, as evidenced in this new Dove commercial (click for video):
In 60 seconds we see the transformation — even more pronounced than the old ugly-duckling-to-gorgeous-swan-metaphor — for the model in the sequence is attractive, though ordinary.
Hat tip to Ezra, who has more.
As an aside, I would like to know how they did all that Photoshop work, if only out of curiousity.
Laura
I saw this video on the Ellen show today, it is amazing what you can do with a program like photoshop, (I use it to make graphics and banners and such for websites) ,
so the end result isn’t really even the person you were first looking at.
Anyway, I wish the people in the magazine ads could be more natural,
wvwn most of wht ads of what we see on TV commericals isn’t real either, most people never even relize that what they just saw on the ad was all fake, , but if you work with a program like photoshop or some other graphic program everyday, its pretty easy to spot something that is fake in the TV ads.
So its to the point to where you don’t know if what you are looking at is real or not.